For B2B SaaS

The trust room your buyer actually opens twice.

Mid-market and enterprise SaaS deals stall on the same things: champions who forget what was demoed, decision-makers who never read the recap email, security questionnaires nobody has time to fill out. TrustRoom solves all three from one URL.

"The day after the demo, buyers open the room four times. By the time procurement gets the deal, the AE has already answered the CFO's questions in writing — with citations."

Mutual action plan

  • Discovery callAcme + you
  • Solution demoYou
  • Security reviewAcme InfoSec
  • Pricing approvalAcme CFO
  • Contract executionBoth

AI Q&A on your library

What's your SLA for enterprise customers?

99.95% uptime, 4-hour P1 response, 24-hour P2 response. enterprise-sla.pdf

What's actually slowing down the deal

Champions forget the demo. The deal goes cold.

Cost

30–50% of pipeline lost between demo and follow-up.

CFO never sees your real value prop — they get a forwarded PDF.

Cost

Approval cycles lengthen; deal slides next quarter.

Security questionnaires take days to turn around.

Cost

Procurement stalls; competitor catches up.

How TrustRoom helps

AI-generated mutual action plan

Pull a Claap, Fathom, or Gong call into the room → AI drafts a milestone plan with owners and dates split across buyer/seller. You edit, you publish, the buyer sees a clear path to value.

AI Q&A on your sales library

Upload everything — pricing decks, security one-pagers, integration matrices, customer references. Buyers ask anything; the model cites your real docs. The AE stops being a search engine.

Pricing & order form generator

Upload your PDF templates with form fields. Per-room: pick a template, fill values, generate a flattened PDF for the buyer. No more 'send me the proposal again' emails.

Persona-targeted sections

Hide pricing from end users. Show the technical deep-dive only to the champion. Buyers see what's relevant to them — the room scales from one stakeholder to twelve.

HubSpot, Claap, Fathom, Gong — built in

Connect once per AE. Pull deals, contacts, and call transcripts straight into the room. AI generation reads from real conversation data, not made-up content.

Buyer engagement analytics

Per-room dashboard: who opened it, which sections they viewed, which docs they downloaded. Workspace-level rollup so RevOps can see velocity across the whole team.

Try it on your next deal.

14-day trial. No credit card required. Bring one discovery call and a PDF — we'll have a live room for your buyer in five minutes.

Start free trial